It does not matter if the monthly earnings are $ 5 million, $ 180 million or more, with three simple strategies your company will improve.
The balance “has been positive” as the author argues because regardless of the size of the business or the type of industry, she discovered that it is enough to focus on three aspects to grow.
Although he makes it clear that there are no formulas that change reality overnight, he says that business starts to be profitable when it starts to follow disciplined and constant monitoring of the company.
The three secrets not so secret
Levine boasts that in the last 30 years at least 5,000 business owners have accepted their help to grow profits and position the company in both fat and lean times, based on three principles:
- Increase the possibilities
With the help of all business partners identify and break down the answer to the following question: Why should customers come to you and not your competitors?
Once the question has been resolved, you will have a source of ideas to build a powerful message for your clients, which will also serve to make advertising and marketing according to the customers you want to have.
A clear message can be something like: “only here find what you are looking for” or “buying here you will not want to know from another place.” It is not exactly a motto; it is an internal phase of the business policy that leads to taking differentiating actions so that customers identify it and feel it when they come to buy it.
- Increase the conversion rate
Do not sell to sell. This error is committed in a higher proportion by small businesses because they do not track the other sales possibilities that can be made in the industry.
This point refers to investment in technology. Businesses can hire a program or software to help them identify what kind of products customers request the most, which ones are the least, at what times and in what quantities. This will determine the weaknesses of the company and the opportunities.
There are thousands of businesses that spend energy from early morning hours when in reality their sales occur at the opposite time. Invest that time in innovating and improving.
- Build the value of your customers
Never forget that the reason for every business is the customers, so earn them and increase sales by improving the value of the services or products you offer, but do not be afraid to raise prices, because if you provide them what they want They will not hesitate to buy it, so it costs a little more.