Everyone wants to claim that their gin is the best in town, but the only way to get loyal buyers in today’s competitive market is to make your product stand out. You can have the most strategic marketing plans, but that effort won’t be put to its full use if the label on your bottle looks blah. Gin labels, in particular, have notably gorgeous designs, as labels strengthen the display of a brand’s quality in the eyes of consumers.
Make it Easy to Read
The primary purpose of a label is to relay important information about the product, so it’s vital that the text is readable. Did you know that color psychology states that bright colors are preferred as it lends a sense of confidence to the buyer? It’s also essential that the information is organized in a pleasing and orderly manner, with the product name prominent and the text color contrast the background, for example.
Give Contrast to Fonts
Use contrasting fonts that still balance each other in styles as this lends more impact to the design. This simple strategy is called typographic pairing and is also useful in helping the customer distinguish different pieces of text. This is primarily used to relate the nature of your product to the impression you want to give as a brand. For example, a white cursive font paired with handmade illustrations gives a traditional look, but if you add it to a plain background and arrange the text neatly, then you send a more modern yet classic impression. Of course, the colors and font styles should be consistent with the brand’s identity.
White Space is Efficient
Blank space does not have to be a bad thing, especially when it comes to design. White space is useful for segregating various blocks of text to help buyers read a label easily. It distinguishes a product by giving it minimalist appeal. The logo and content will stand out and emphasizes simplicity and sophistication.
- Get Decent Prints
The label’s texture is just as important as appearance, which is why it is vital to use quality label material to ensure quality prints. The feel of the label on the gin bottle as a customer holds it adds to the impression a brand wants to convey. A matte label gives a smooth and expensive feel, while a glossy one offers a classic feel and makes the label shine under fluorescent light.
How a customer perceives a product—and by extension, the brand, is directly related to the quality of the label design. From the order of the text to the importance of white space, all these will factor into designing a memorable label that will result in a well-patronized bottle of gin.