Chatbots for Marketing: Guide & How to Use for Business

• Jimmie Morgan
• 0
• on Sep 20, 2023

8 Proven Ways to Use Chatbots for Conversational Marketing

This interactive approach fosters user engagement and provides a seamless experience for participants. NLP chatbots help businesses interact with clients more effectively and make processes more efficient. If a customer dislikes a newly-launched product, the chatbot can ask follow-up questions and log the data for the sake of improving future product releases. Conversely, if a customer loves your product, the chatbot should encourage them to share their positive thoughts on social media or through the website. Not only can chatbots assist with the flow of user-generated inquiries outside of standard working hours, but they can also cut back on overall payroll expenses. Rather than paying one or more CSRs to work the graveyard shift, you can rely on a single chatbot to interact with potentially multiple customers at once.

Once you have a handle on your objectives, zero in on your target audience. Chatbots are genius at tailoring experiences, but you’ve got to give them the right data to work with. The better you understand your audience, the more your chatbot can offer them. With more advanced chatbots, customers can get answers to more complicated queries, too. And in either case, transferring a query from a chatbot to a live agent is simple.

How to use chatbots successfully

So whether it’s social media, customer service, or even your product itself, it’s all a dialogue now. If you’re not ready to have real, meaningful conversations with your customers, you’re gonna get left behind. Domino’s bot lets you place an order right through the chat, track your pizza in real-time, and even remembers your last order. For Domino’s, the bot serves as a powerful sales engine, driving revenue not just through higher volume but also through strategic upselling. It provides real-time tracking updates, so you’re always in the loop about your order status, from the oven to your doorstep. This proactive engagement reduces the customer service load, leading to considerable cost reductions.

So, to ensure your company is providing that personal touch to any customer-facing interactions, make sure your chatbot asks the user their preferred name before beginning a conversation. As of December 2018, there were over 2.32 billion monthly active users on Facebook. With this in mind, most account holders also use Facebook Messenger, making it the perfect platform to host a chatbot for businesses, small to enterprise-level. Check out more examples of companies using our chatbots to improve their marketing in this article or in our case studies. One way brands can use chatbots is by offering promotions via a Facebook Messenger bot. One way you can dial up your personalization is by tailoring your chatbot experience to enhance your account-based marketing (ABM) campaigns.

Try our free Marketing Calculator

We use them to craft segmented, personalized buying experiences that are fun, fast, and on brand. If BB can’t answer a question, the bot will connect you with a live agent. The chatbot also offers emoji direction services, which give travelers information based on their location. The bot will show directions to a destination of choice once the user sends a relevant emoji and their location on Messenger. The English soccer powerhouse Arsenal Football Club (FC) uses bots to engage with their audience while promoting their brand.

So, the question isn’t whether you should adopt chatbots for conversational marketing; it’s how quickly you can implement them to stay ahead of the curve. The impact of integrating chatbots into your conversational marketing strategy goes far beyond merely enhancing customer service. Using chatbots for marketing can help your business to stand apart from its competition. But not every chatbot meets the same high standards of customer service and lifelike conversation. If you’re hoping to provide your customers with a seamless chatbot experience, consider a conversational AI. Marketing chatbots provide on-site services, such as sharing business information and offering virtual receipts.

KLM Royal Dutch Airlines is an excellent example of using chatbots in hospitality. KLM’s bots streamline their internal operations by providing fast, personalized customer care. By the end of the campaign, Mountain Dew won a Shorty Award for Best Use of Chatbots and saw some impressive metrics. Viewers watched over 11.6k hours of branded content and the campaign earned 48 influencer shoutouts.

Chatbots for marketing go beyond lead generation by automatically qualifying leads. By asking relevant prequalifying questions, bots assess a lead’s quality and interest. This way businesses focus their resources on the most promising prospects. Such automation reduces manual work and ensures that sales teams receive leads that are more likely to convert.

Benefits of using chatbots for marketing

Your customer feels understood, and you get to enjoy increased sales. Educated customers are empowered customers, and Lidl’s Winebot Margot brings a warm personality to the stuffy world of wine. Users can get guidance on which wine to buy, tips on food pairing, and even learn about how wine is made. It can also recommend over 220 food pairings and answer questions based on 640 different types of grapes. Frazer Brookes is a popular network marketer that educates other network marketers on how to grow their business on social media. His Instagram account has over 140,000 followers and is the main communication channel with his audience.

It engaged users with daily questions, offering a chance to win a free bouquet. The chatbot also personalized greeting cards with unique messages. Virtual assistants powered by conversational AI, on the other hand, have a more comprehensive range of capabilities.

The Sephora Virtual Assistant is far from just a customer service tool; it’s a powerful revenue generator. This bot has introduced more than 6,000 new users in Singapore and 3,000 in Malaysia within just a year, generating an average incremental revenue of $30,000 every month. Speaking of smart selling, the product recommendations these bots give aren’t plucked out of thin air.

So make sure to test different messaging and offers to see what gets the most engagement. By continuing to iterate on your chatbot experience, your marketing campaigns will spark more conversations with buyers and drive them further along the funnel. Because we don’t just put chatbots on our websites to answer questions and deal with weekend site traffic.

This can help you to increase your customer base by catering to folks who speak a different language from your team. Now, shoppers can simply type in a query, and a chatbot will instantly recommend products that match how to use chatbot for marketing their search. This not only saves time but also ensures that shoppers are always able to find the products they’re looking for. Here are eight reasons why you should work chatbots into your digital strategy.

• Having 24/7 support in place means your employees can take valued time off, and your customers can have their questions answered during holidays and after-hours.
• They use AI, automated rules, natural language processing (NLP), and machine learning (ML).
• Here’s an example of how SnapTravel is using a messenger bot as the basis of its eCommerce model.
• Booking meetings with customers is a vital part of the marketing process and brands that are good at it often get more leads than others.

It’s a fast and furious way to build your contact list, increase brand awareness, and engage potential customers interactively and entertainingly. Whether you provide online services or run a more traditional business, taking part in conversational commerce, even through something as simple as reservations, can make a huge difference. A 24/7 chatbot present on your website, Facebook Messenger, or WhatsApp account can provide immediate service and quotes based on customer responses instantly.

This can offer your customers a more wide-ranging experience and enable them to access support on their terms. As chatbots become more advanced, they can gather information on customer behavior. They can learn about purchasing habits, browsing times, and other important aspects of the customer experience. They can then use that information to provide highly personalized responses to individual customers.